On December 10th students of UACU (Ukrainian-American Concordia University) had a unique opportunity to have a lecture with a brand manager Anna Pravilieva and marketing manager Alexandra Kominova. They both work with prestigious and popular brands and have an amazing background. The speakers were talking about ‘Key points of luxury and premium beauty launches’. The main parts of the discussion were:
- How to work with the luxury well-known brand.
- How to define a ‘Hero” product and support key lines.
- How to develop a premium brand.
- How to find your niche in the market.
- Budget investment.
