Today students listened to the lecture «Principles of Entrepreneurship» course. The speaker was Elaine Sarao and there were also additional comments and insights from Paul Kervin. The theme was quite actual, especially for current global situation, The Role of Information, Misinformation and Disinformation in Marketing. Speakers explained the difference between misinformation and disinformation, importance of proper checking the credibility of information and its sources. It was very interesting to hear some real examples which are happening right now and concerning every single person. In addition, speakers showed how to recognize facts from “alternate facts”. Nowadays, everyone should be aware about common skills of efficient information processing to protect him/herself from purposeful manipulating from the sources that use such communication for its interest, mostly, it is someone’s illegal way to make more profit.
