The latest webinar of the ” Principles of Entrepreneurship” was dedicated to marketing. The development of the B2C digital strategy was described by a graduate of our university, Daniil Soloshenko, who is CMO in Develux company. He shared his experience of graduation from university and entering Develux company. He told about main points of Digital Marketing Strategy and types of Marketing. In following, we considered proses and cons of Traditional Marketing and how it differences from Digital one. The speaker also showed some great examples of a brand importance, how the brand influences people, what results a positive brand image can achieve. The overall webinar was very interesting and interacting and this lecture was a perfect ending of the “Principles of Entrepreneurship course”.
