SANOFI UKRAINE, one of the leading pharmaceutical companies, announces the position of Customer Engagement Manager (Brand Manager) Vaccines.
Job purpose:
- Lead Local customer segmentation, identify and activate adequate channels and contents per segment in order to engage, create loyalty and value for our customers and for Sanofi Pasteur
- Transform Go-To-Customer model to an agile, sustainable and flexible model
- Lead the local customer engagement plan and implement in line with marketing strategy.
- Define the long-term strategy to achieve excellence in Omni-channel activities and customer engagement and take the necessary steps to implement a strong MCE, in permanent collaboration with marketing, medical and key support partners (ITS, Business Operations & Support, legal, compliance, regulatory affairs…)
Key Responsibilities:
- Customer Engagement strategy and operational plan preparation and execution in constant collaboration with the marketing, medical and commercial team.
- Customer insights & needs collection with the support of BOS dept. channels development to be presented to BOS dept. and further channels effective usage with Omni-Channel approach
- KPls set up & monitoring in cooperation with BOS with respect to external and internal benchmarks
- Proficiently pulls analyses and shares data on monthly and quarterly basis to highlight insights and make actionable decisions with marketing and commercial team.
- Develop or adapt customer/brand value propositions aligned with Cluster value proposition
- In cooperation with BOS dept. undertake ROI analysis on customer engagement strategy in key brands to provide to GM with recommendations to ensure that all MCE opportunities are well captured/optimized.
Job-holder requirements:
Education: University degree (medical field would be an advantage), preferably an additional education in Business Management or Marketing field.
Experience: Minimum of 2-3 years experience in pharmaceutical or FMCG industry in marketing field, in an international environment. Digital activities expertise.
Core knowledge, competencies & skills:
- Business: Understands business environment and climate; Able to prospect for/ generate new opportunities; Numerate and with good analytical skills; Ability to prioritize; Ability to work on their own initiative and make quality decisions; Good selling skills; Excellent interpersonal skills to negotiate, communicate. Experience of managing effective customer consultation including using social media tools in business.
- Leadership: Engages others through active communication; Demonstrates a high level drive , passion and ambition for optimal results; Challenges the current market status quo; Develops fresh approaches in order to deliver results.
- Networking: Strong relationship builder with internal and external customers; Seeks out new opportunities; Demonstrates Team Working and sharing of best practice.
Personal Characteristics: Accountability, creativity, initiative, stress management, quick learning, result orientation, ability to work on one’s own, continuous improvement.
COMPANY OFFERS:
- Professional and career growth opportunities;
- Competitive remuneration and social package;
- Work and development in highly professional team
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