Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.
But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most.
The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.
MAIN PURPOSES OF THE JOB:
- Category P&L management full responsibility
- Marketing mix strategic creation and implementation for the Category
- Responsibility for Market Share targets delivery
- Cooperation regarding respective category within Country organization and Global organization including Region and BG
MAIN TASKS IN THE JOB:
- To develop 1 to 5 year Marketing plan, using all resources available which ensures targeted Market Share growth;
- To manage the category P&L;
- To be responsible for the pricing policy, enabling the achievement of the targets for contribution margin;
- To be responsible for precise benchmarking per SKU;
- To be responsible for the SKU long-term forecasting;
- To manage the product range assortment;
- To initiate proactively and execute the marketing activities ATL and BTL on national level;
- To work in close cooperation with PR, On-line, Trade Marketing, Sales managers to ensure integrated approach to communication and category planning;
- To be responsible for ROI evaluation;
- To deeply analyze the researches available, share on findings, initiate and conduct additional studies;
- To be responsible for coordination and consolidation of product related translations;
- To ensure constant, good, effective information flow;
- To fulfil other tasks defined by management to increase Philips turnover and grow Market Share.
Manages top and bottom line of the P&L for the BU/category
- Ensures BU/category sales and margin targets are met – is link between Sales function and BU, and manages SKU portfolio/rationalization/stock
- Initiates corrective actions where necessary
Runs the annual business planning cycle for the BU/category
- Owns the business planning and review cycle (AOP/RoFo, etc.)
- Creates and executes Marketing plans (in line with BU marketing strategy, covering relevant categories, incl. A&P). Drives One Page Strategy translated into specific account plans
- Responsible for local Demand Plan (RoFo and SMOS) for BU/category
- Drives effective business planning to achieve better execution and results
- Translate together with Sales and Trade Marketing annual business plans into Quarterly and Monthly activity/account plans.
- Drives optimal working of commercial triangle ( Marketing – Trade Marketing – Sales)
- Deploy best in class Marketing analysis (mkt share analysis, competition analysis, ….) and define fact based corrective action based on analysis.
Owns the local market introduction process per proposition
- Develops and executes proposition activation plans (incl. A&P) in line with category guidelines
- Owns activation budget for the BU/category (A&P)
- Supports account team planning where required
Acts as prime interface to BU Regional MMs
- Tracks sales, market shares and margins. Responsible for GFK analysis of own market
- Drives and shares local market insights (incl. marketing effectiveness), requirements for BU/category, and activation best practices
- Functions as lead country on certain initiatives by providing direct input to category
Education:
- Higher education (preferably in Marketing);
- Business or marketing-related degree or equivalent professional qualification
Experience:
- 3+ years of experience in product management
- experience in all aspects of developing and maintaining marketing strategies
- proven experience in customer and market research
- relevant product and industry knowledge
Knowledge:
- Fluent English
- Advanced PC user (MS Excel, PowerPoint, Access; SAP)
- technical marketing skills
Key capabilities:
- Strong communication skills; team player;
- Pro-active and initiative person; aimed at finding problem solution rather than reporting on problem only;
- Fluent English;
- Ability to learn quickly and adopt to changes;
- Good memory to learn the assortment with article numbers by heart within trial period.
- Preferably experience with product market introductions
- Preferably background in fast moving or durable goods business or retail
- Knowledge about how to run a Profit & Loss
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